However, the other aspect of the company i.e. The financial data of the company is not publicly available for Rolex as it is a privately owned company. In the next section, we will discuss the financial and marketing strategy of the company in brief before discussing them in detail. With this background of the company, we move further on to the present state of the company. The company was formerly known as Montres Rolex S.A and is based in Geneva, Switzerland. ![]() Today Rolex is the largest luxury watchmaker in the world. They also make other kinds of timepieces like clocks, stopwatches, and pocket watches. The watches are found in gold, silver, and platinum and are often studded with diamond or other precious stones. The company is often associated with their luxury branded watches and are sold only through authorized retail stores. Rolex is also the company that is credited for making the first dustproof, airtight, and waterproof watches. It has often been credited for making wristwatches a popular fashion. The watches made by the company were well known for their accuracy, durability, and dearness. The company was registered in the name of Rolex in 1908. Hans Wilsdorf founded the Rolex Company in the early twentieth century. The paper begins with a brief discussion of the company background. Further analysis of the marketing practices of the company and a comparative case analysis are presented in the paper. The main objective of the paper is to ascertain the gap in the marketing strategy and principles adopted by Rolex with that of the theoretical marketing framework presented by McDonald in his ten world class marketing principles (WCM). This paper is a case study analysis of Rolex. ![]() Often, marketers have deviated from the theoretical principles to develop their own set of rules that they have dubbed more useful in marketing and selling their product. ![]() Marketing strategy of a company, in practice and theory, is often replete with gaps.
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